This is a common question that I encounter during almost all initial discussions with website owners. Sometimes the website owners are obsessed and excited about increasing their Domain Authority. But, does it really matter in achieving overall SEO success? Let’s find out.
Let’s clear the air around domain authority before moving any further. Domain Authority (DA) is a metric that is used by Moz, a popular SEO tool, to assess the quality of a website based on different SEO factors. To make it more clear, Domain Authority is not a Google-approved metric.
Long back, Google had its own authority metric called PR or Page Rank that assigned an authority score on a scale of 0-10. However, they scrapped the Internet Explorer plugin that was used to check the score and confirmed that the metric will not be updated thereafter. That’s when website owners started using the Domain Authority score offered by Moz, which back then was the most popular SEO tool.
Now, there are multiple tools that provide quality scores just like Moz DA. This includes Domain Rating provided by Ahrefs, Authority Score by SEMRush, and Trust Flow created by Majestic. You can use these as website domain authority checker tools to check your current domain rating.
Domain Authority score ranges from 1-100. The higher the DA score, the better the quality of the site. This also translates into higher chances of the website generating organic traffic and rankings.
While Domain Authority (DA) by Moz is widely used, it’s not the only metric out there to assess the strength of a website. In fact, other SEO tools like Ahrefs, SEMrush, and Majestic have developed their own scoring systems that provide a slightly different perspective on a website’s performance. Let’s take a closer look at the three main alternatives:
Domain Rating (DR) by Ahrefs is a metric that measures the overall strength of a website’s backlink profile on a scale from 0 to 100. Unlike DA, which looks at a combination of factors, DR focuses heavily on the quantity and quality of unique domains linking back to your site.
● Why Does DR Matter? A high DR indicates that your site has a strong backlink profile, which in turn can lead to better organic rankings.
● What’s a Good DR Score? In general, a DR of 30+ is considered solid, while anything above 60 puts you in excellent territory.
SEMrush offers its own metric known as Authority Score, which gives an all-encompassing view of a website’s overall SEO performance. This score is also measured on a scale from 0 to 100 and takes into account not just backlinks, but also organic traffic and technical SEO factors.
● Why Is Authority Score Important? This score provides a more holistic view, blending data from various aspects of SEO, making it great for competitor benchmarking.
● How Is It Calculated? The Authority Score is based on several key factors, including the number and quality of backlinks, organic search traffic, and the overall health of your website based on SEMrush’s site audit.
Majestic’s approach is a bit unique with its two metrics: Trust Flow and Citation Flow. Trust Flow measures the credibility of the links pointing to your site, while Citation Flow focuses more on the sheer number of links. Together, these metrics help you understand both the quality and quantity of your backlinks.
● The Trust Flow Advantage: A higher Trust Flow score means that the links pointing to your site come from credible, trustworthy sources.
● What About Citation Flow? This metric looks at the volume of backlinks, but when analyzed alongside Trust Flow, it helps spot spammy sites.
● Ideal Ratio: A healthy Trust Flow to Citation Flow ratio is generally 1:2. If your Citation
Flow is much higher than your Trust Flow, it could indicate a low-quality link profile.
Before we deep dive, here is an explainer video where we have collaborated with YouTuber Digital Creator Avi to explain in detail how to boost the domain authority of your website.
Note: Watch till the end as there is a surprise inside.
From the time DA came into existence, it has been widely used by the outreach team to understand the quality of a website. Websites with high Domain Authority usually have a host of
referring domains that are of very high quality.
If you’re wondering “how to improve domain authority?”, make an effort to acquire high-quality links from domains that have higher DA than yours. This will accelerate the growth of your DA. In addition to this, ensure that you’re not getting links from websites with higher spam scores. A high spam score might result in losing website authority. By ensuring that your site is getting links from high-authority sources, you give a positive signal to the Moz algorithms about the quality of your site.
Always keep a tab on the links pointing to your site. If you have a higher number of spammy linking domains pointing to the site, the DA can be hit badly. Always do a thorough backlink analysis and make an effort to remove any link with a spam score of more than 30%. You also have to ensure that the external links on your website are not pointing to spammy domains.
If you’re not sure about the quality of the website that you’re linking back to, use the “no follow” link attribute to be on the safer side. Disavowing the links using the Google Disavow Tool may also help in the long run in improving the DA of your website
1. Natural Links The best way to acquire high-quality links to your website is by publishing content that is worth linking to. As more people notice the content that you published, they may be interested in linking back to a useful resource. This is the ideal scenario that Google recommends, but it’s hard to come by. There are many ways to publish content that is link-worthy. It could be either research-based content or a linkable asset like an infographic or a graph. This is a time-consuming process. But the links that are earned naturally have more worth than any other link that you build.
2. Blogger Outreach This is one of the best and most successful ways of link building. If looking to build authority and you’re time-bound, blogger outreach is the best link-building practice to follow. Get in touch with bloggers and webmasters who manage websites that cater to the same niche as yours. Reach out to them with a guest post opportunity or ask them to cover the product or services that you offer. You will receive a quick response, and the links will be placed naturally. If you don’t have the time to manually reach out to website owners, we can do that for you as part of our blogger outreach services.
3. Broken Link Building This is another link-building strategy that’s definitely worth trying. Conduct a broken link audit of websites with high DA. Check if you can provide them with better content to link back. This strategy opens win-win opportunities as the website can fix the issue with the broken link, whereas you get a quality backlink from a contextual website without putting much effort into writing a blog post.
4. Unlinked Mentions You may come across websites that may have mentioned your brand name. However, they may not have linked it back to your website. Do an audit for the brand mentions you have received using SEMrush and shortlist the high Domain Authority websites. Approach them and ask for a link to the brand anchor text.
5. Link Reclamation There are chances that you may have lost some of the links that you earned. By using Moz, SEMRush, and Ahrefs, you can find the lost links. Try reaching out to the webmasters of the high DA websites, asking them to get the links fixed for you.
6. Press Releases Try doing PR for your website as well. A lot of publishing websites have a very high Domain Authority. Getting a magazine-quality link back from such sites is worth the effort. You have the option to do paid PR and Organic PR. Organic PR activity happens when the press finds that you’re providing some value that’s worth mentioning. This usually happens with big corporations, but you can also do this if you have a well-crafted strategy. Paid PR activities can also get you high-quality links from high DA sites. However, some sites may charge you.
Improving the on-page SEO quality of your website is critical. It will not only improve the domain rankings on Google but also increase the DA score on Moz. However, on-page factors do not directly affect the DA score. But if you do things wrong, it can impact the rankings on Google and indirectly reflect in your DA score.
Moz has confirmed that its machine learning capabilities allow making intuitive changes to the DA based on fluctuations that happen on SERP. So, when a new Google Algorithm Update is rolled out, the chances are that sites that lose positions may also witness a decrease in their DA score.
If you intend to improve the DA by optimizing the on-page SEO factors, it’s highly recommended to do the following:
1. Improve the quality of your content. Ensure that your content is engaging, relevant, and informative. Update your content regularly to keep it fresh and relevant.
2. Make sure your website loads quickly. A fast-loading website not only improves user experience but also positively impacts your SEO rankings.
3. Ensure that your website is mobile-friendly. With the increase in mobile usage, having a mobile-friendly website is crucial for both user experience and SEO.
4. Use appropriate keywords in your content. Conduct keyword research to identify relevant keywords that your target audience is searching for and incorporate them naturally into your content.
5. Optimize your meta tags, headings, and URLs. This includes crafting compelling meta titles and descriptions that accurately reflect your content and improve click-through rates.
Domain Authority score can also increase with social signals that come from social media. Promoting your content on various social media platforms will drive more traffic and boost engagement. The more your content is shared, the higher your chances of earning valuable backlinks. Here are some tips:
1. Share High-Quality Content: Focus on sharing valuable and engaging content that your audience will find useful. Quality content is more likely to be shared, leading to more backlinks.
2. Engage with Your Audience: Respond to comments, messages, and mentions. Engaging with your audience builds trust and encourages them to share your content with their networks.
3. Use Hashtags: Incorporate relevant hashtags in your posts to increase visibility. This can help your content reach a wider audience beyond your existing followers.
4. Leverage Influencer Marketing: Collaborate with influencers in your niche to promote your content. Their endorsement can drive traffic and potentially result in backlinks from their followers.
5. Monitor Analytics: Keep track of your social media performance using analytics tools. This will help you understand what type of content resonates with your audience and refine your strategy accordingly.
Improving technical SEO can also play a role in boosting your domain authority. Here are a few areas to focus on:
1. Optimize Site Structure: A well-organized site structure helps search engines crawl your website more effectively. Use a clear hierarchy, internal linking, and descriptive URLs.
2. Implement SSL: Having an SSL certificate (HTTPS) is essential for website security and trustworthiness. Google favors secure sites, which can indirectly influence your DA.
3. Fix Crawl Errors: Regularly check for and fix any crawl errors reported in Google Search Console. Ensuring search engines can access your pages is crucial for SEO performance.
4. Optimize for Core Web Vitals: Pay attention to metrics like loading speed, interactivity, and visual stability. A site that provides a better user experience is more likely to rank well and earn backlinks.
5. Utilize Schema Markup: Implementing schema markup can enhance your search results and improve click-through rates, which can lead to more organic traffic.
Increasing Domain Authority fast is an achievable goal if you implement the right strategies. By focusing on acquiring high-quality backlinks, optimizing on-page and technical SEO, and
leveraging social media, you can boost your DA score effectively.
Remember, while Domain Authority is a helpful metric, it should not be the sole focus of your SEO efforts. Strive for a comprehensive approach to improve your website’s overall performance, ensuring long-term success in search engine rankings and traffic generation.
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