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Why Walmart's e-commerce business is growing so fast

Walmart is working hard to make its online marketplace even better. They are adding three new types of products: high-end beauty items, secondhand goods, and collectibles. This means you will soon be able to find more variety in what you can buy from Walmart online

Walmart is known for its “every day low price” promise, and they see their online marketplace as a big part of their growth. Over the past six quarters, Walmart’s e-commerce sales in the US have increased by more than 17% each quarter. Tom Ward, the Executive Vice President and Chief E-Commerce Officer, shared these details during a conversation with reporters.

New Categories for Customers

Walmart wants to make shopping easier for everyone by providing a wider range of products.
Ward mentioned that the Walmart marketplace is important because it allows customers to find what they are looking for and discover new items too. He emphasized that as more customers visit the site, they ask for more popular brands and products, and Walmart is responding quickly to these requests.

In the second quarter, Walmart’s marketplace sales in the US went up by 32%, while their overall e-commerce sales grew by 22% compared to last year. This shows that their strategy is working well.

Manish Joneja, the Senior Vice President of Walmart Marketplace, explained that the addition of new products will offer more choices for shoppers and create more opportunities for sellers. This is a great time for sellers to consider leveraging platforms like Walmart, Etsy, eBay, and TikTok. Services like Walmart Account Management, Etsy Account Management, and
eBay Account Management Services can help sellers optimize their presence on these platforms.

Sustainable Shopping Options

Walmart is also entering the market for secondhand items due to customer demand for
sustainable and budget-friendly options. Joneja pointed out that customers are increasingly
interested in refurbished and pre-owned products, and Walmart wants to meet that need.

The fulfillment side of Walmart’s business has seen strong growth, with more than 30% growth reported in each of the last four quarters. John David Rainey, the Chief Financial Officer, shared this news during the earnings call for the second quarter.

Expanding Seller Opportunities

Starting on September 29, Walmart will allow sellers to use its services to fulfill orders from any independent e-commerce website. This is part of a new program called Multichannel Solutions. Joneja mentioned that sellers are looking for smart ways to grow their businesses. Walmart aims to bring together all the necessary tools to help sellers not only on their platform but also across different e-commerce sites. This is where the expertise of an ECommerce Management Company like BWM Company can be invaluable, as they provide the best e-commerce management solutions tailored for sellers on multiple platforms.

In summary, Walmart’s focus on expanding its online marketplace with new product categories and support for sellers shows its commitment to meeting customer needs and boosting its e-commerce success. Whether you’re looking for TikTokManagementServices or overall e-commerce store optimization, partnering with the Best ECommerce Management Company can help sellers in this growing marketplace.

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