Keyword research is finding the best words or phrases people use to search online. By using the right keywords, you can help more people find your website, blog, or online shop. Here’s a step-by-step guide:

- What Are Keywords?
- Keywords are words or phrases people type into search engines like Google to find answers, products, or services.
- As a website owner, you include these keywords in your content to improve your on-page SEO and help people find your site.
- Why Is Keyword Research Important?
- Keywords tell search engines what your website is about.
- Using the right keywords helps your site show up higher on the search engine results page (SERP), meaning more people visit your page.

- How to Start Keyword Research
Follow these simple steps:
Step 1: Make a List of Topics
- Think about topics your audience cares about.
- Example: If you’re selling a product, topics could be “natural cleaning,” “healthy cooking,” or “air purifiers.”
Step 2: Expand with Search Phrases
- Write down questions or phrases people might search for under each topic.
- Example: For “natural cleaning,” you could list:
- “How to clean with vinegar”
- Example: For “natural cleaning,” you could list:
○ “Non-toxic cleaning products”
Step 3: Find Related Searches
- Search your keywords on Google. Scroll to the bottom to see related searches.
- Use free tools like AnswerThePublic to discover questions people ask.
- Analyze Your Keywords
- Use free tools like Google’s Keyword Planner or paid tools like Ahrefs or Semrush to check:
- Search Volume: How many people search for the keyword each month?
- Use free tools like Google’s Keyword Planner or paid tools like Ahrefs or Semrush to check:
○ Competition: Is it hard to rank for that keyword?
○ Related Terms: Are there similar keywords that might work better?
- Understand Keyword Intent
○ Are they ready to buy? (“Buy eco-friendly cleaning spray”)
- Learning your audience and matching your keywords to their intent ensures your content performs well.
- Optimize Your Content with Long-Tail Keywords
- Long-tail keywords are longer phrases (3+ words) like “best eco-friendly air purifier for small rooms.”
- These are less competitive and often attract people ready to make a decision.
Summary
Keyword research is the foundation of on-page SEO and essential for selling a product. By learning your audience and using tools to analyze keywords, you can optimize your content, rank higher on the search engine results page (SERP), and attract more visitors. Remember, the #1 result for each search on Google receives approximately 28% of all clicks, so every step you take to improve your strategy matters!