Walmart is an e-commerce marketplace that needs no introduction. It’s North America’s second
biggest platform, with global net sales totaling $642.6 billion dollars in 2024. Just looking at its
steady growth, with a 6% increase from the year before, any online seller or
ECommerceManagementCompany would benefit from optimizing their Walmart stores and
growing their business.

The path to online purchase is highly competitive. Thousands of sellers are after the same thing:
ranking on top of search engines and getting that first click from customers. An intelligent SEO
strategy is essential to stay ahead of the game, and a key component is product and keyword
research. Whether you’re using EtsyAccountManagement, WalmartAccountManagement, or
eBayAccountManagementServices, understanding product and keyword research will give
your store a competitive edge.
Though these may seem quite basic, they are foundational elements that can greatly affect
whether your products appear at the top of the results page. Being among the first on the search
engine results pages is one of the biggest advantages you can have on large e-commerce
platforms like Walmart.

With close to 37 million customers every day—that’s more than 255 million customers every
week—the potential for sales at Walmart must be maximized. To increase your chances, there are
tools designed to optimize product and keyword research. This article covers the basics and
goes through recommended tools to help ECommerceStore owners do just that.
What is Product and Keyword Research?
In online marketplaces like Walmart, keywords can make or break a sale.
Why is this so? Every product’s sale depends on its visibility, and with about 50 to 60 million
products to choose from, the ones that end up at the top of search engine results pages get most
of the spotlight. For comparison, did you know that the first organic result on Google Search gets
28% of all clicks?
In e-commerce, this creates a need to understand which relevant search terms can put your
listings at the top of the page. Product and keyword research refers to the process of identifying
all the keywords within your product or category and analyzing which ones are top-performing.
Every product category has its own high-performing keywords that are not up to mere chance or
luck. Based on current product listings, historical and present market trends, and competitor
data, one can assess which keywords people use most often and which ones drive conversion.
This is where the expertise of a BestECommerceManagementCompany comes in handy.
If you’re not aware of what these keywords are or how to do the research, you may be missing
out on the following:
● Increased visibility in search engine result pages
● Increased customer traffic
● Increased conversion and sales
● Insights into what customers are searching for online
● Data-backed strategies for future listings
● Increased rankings over time
These are just a few reasons why product and keyword research are worth investing in.
Understanding them is essential to winning in online marketplaces like Walmart.

What are the Different Types of Keywords?
Some keywords are stronger than others. Before we dive into the tools, it’s helpful to understand
the basics. All listings include one or more of the following keywords:
- Branded: This listing makes use of a brand name. It’s straightforward and highly
effective, but only if the brand name is recognizable if you have loyal customers, and if
your brand has better recall versus competitors. If a brand is not well known or has a bad
reputation, it may not be the most effective keyword. - Product Terms: This is a description of the product without mentioning the brand name.
These terms are often used to describe what the product can do or what features it has.
Sample product terms could be “durable phone case” or “disposable washcloth.” - Substitute Product Terms: These are essentially synonyms of product terms. The
keyword “jacket” could be substituted for “coat” or “outerwear.” Knowing substitute
product terms can tell you more about close matches that users are searching for.
What are the Best Walmart Keyword Influencers?
Now that we know what kind of keywords there are, let’s look at how Walmart identifies the best
keywords. There are different factors that the platform studies:
Search Intent: This essentially answers the question: what are consumers looking for? In a
marketplace like Walmart, the intent is likely to buy something. Customers won’t be searching for
product details or reviews on the platform. If someone is shopping online, what kind of phrases
might they use? They’re more likely to search for “running shoes” versus “the best running shoes
in 2024.” Understanding search intent is crucial for any ECommerceManagementCompany to
optimize product listings effectively.
Search Volume: This refers to the average monthly searches for a word or phrase. When a
keyword is effective, it’s going to show a high search volume. The most frequently used terms for
a product or category are called “high-volume keywords.” This is what users are searching for on
their phones, and knowing this is important in setting your SEO strategy. For instance, if more
people are searching for “headphones” vs. “earphones,” then it tells you which search term is
more effective. EtsyAccountManagement and WalmartAccountManagement strategies can
be refined using search volume data.
Long-tail Keywords: Long keywords are those that contain three or more words. The general
rule is that longer keywords have a lower search volume than short-term keywords. However, this
is not always a bad thing. Often, long-tail keywords are used by buyers who know the specifics of
what they want. They may be more likely to convert the search into a purchase. This is where
eBayAccountManagementServices and TikTokManagementServices teams can leverage
specific keyword combinations to reach targeted audiences.
Short-tail Keywords: These are one to two generic terms. For example, shoes, jeans, and
laptops. These broad terms are popular and, therefore, have high search volume and high
competition. While more commonly searched, they may not always drive conversion. Using the
right mix of short-tail and long-tail keywords is a strategy employed by the
BestECommerceManagementCompany to attract traffic and increase sales.
Keyword Competitiveness: The more competitive a keyword is, the more likely sellers are
“competing” by using it on their listings. This is both a good and a bad thing: high
competitiveness often follows high market demand. It’s most likely being used because it drives
sales. The trick is knowing what words to use to stand out so your listing isn’t simply a copy of all
the others. Modifying a listing by incorporating long-tail and short-tail keywords can help it
become unique to your ECommerceStore.

Keyword Conversion Rate: This refers to the effectiveness of each keyword in driving sales.
What the platform wants is to convert searchers into buyers. Naturally, keywords that don’t drive
conversion aren’t valuable on e-commerce marketplaces. Knowing which particular keywords
lead to purchase will help you create product descriptions and choose keywords that will make a
sale. For sellers working with a BestECommerceManagementCompany, high conversion rates
are a sign that keyword strategies are working effectively.
What are Walmart’s Product & Keyword Research Tools?
Let’s move on to the tools that can help sellers expertly navigate Walmart’s algorithm.
Here are the 9 best Walmart research tools to help you with your Walmart account management
services and improve your selling strategy:
- Helium 10:
○ This tool helps you find popular products, do keyword research, and make your
listings better.
○ Key Benefit: It shows you what products are in high demand, which is great for
Walmart account management services. - Jungle Scout:
○ Jungle Scout provides data on products and sales to help you discover
good-selling items on Walmart.
○ Key Benefit: It gives you accurate sales estimates, helping you make smart
choices. - ZonGuru:
○ ZonGuru helps you track how products rank, see keyword performance, and
analyze competitors on Walmart.
○ Key Benefit: It offers insights to improve your product listings. - DataSpark:
○ This tool provides insights specifically for Walmart, including product rankings,
competitor analysis, and pricing data.
○ Key Benefit: You can better manage your inventory and sales. - Walmart Marketplace Research Tool by SellerApp:
○ This tool gives you trends, keyword suggestions, and performance insights to
optimize your Walmart listings.
○ Key Benefit: It helps improve your product visibility and sales. - AMZScout:
○ AMZScout allows you to analyze products and competitors on Walmart easily.
○ Key Benefit: It has a simple interface for market analysis. - Viral Launch:
○ Viral Launch offers product and keyword research focused on Walmart, along
with tracking performance.
○ Key Benefit: It helps you improve your rankings with effective keyword tracking. - Keepa:
○ Keepa is known for tracking prices and sales, including for Walmart, so you can
keep an eye on competitors.
○ Key Benefit: It provides reliable historical price data. - Sellics:
○ Sellics gives you a complete dashboard for product research, keyword
optimization, and competitor insights for Walmart.
○ Key Benefit: It’s an all-in-one tool for product analysis and managing your
Walmart account effectively.
These e-commerce tools are software or platforms that provide data and insight regarding
Walmart products and keywords. This may include information about product listings across the
whole site, tracking competitor activities, presenting current market trends, identifying profitable
products, and optimizing sales strategies specific to Walmart. Platforms like these can also be
used for EtsyAccountManagementservices, WalmartAccountManagementservices, and
eBayAccountManagementServices.
With their help, sellers can gather all the essential information, such as sales metrics, pricing,
customer reviews, and product performance data, in just a few seconds. Some tools even
generate insights and action points that can help you plot your next sales plans. For a successful
ECommerceStore or those using TikTokManagementServices, this data is invaluable for
refining strategies and staying competitive in the marketplace. Apart from providing a wealth of
market information, it also saves users a ton of time, allowing sellers to focus on other aspects of
business growth.
These e-commerce research tools are designed to help you gain a better understanding of what
sells in your category, how users behave, and what drives buyers to purchase.